The problem
Last-click bias
The last-click model attributes all credit to the last click, ignoring earlier touchpoints that initiated and nurtured the conversion.
Invisible cross-device journeys
A user discovers your offer on mobile then converts on desktop. Without fingerprinting, these two sessions are two distinct users.
WhatsApp is a black hole
Links shared on WhatsApp lose their UTM parameters. Impossible to measure the impact of the most-used messaging channel in Morocco.
The SLNK solution
Choose your model
5 attribution models available: first-click, last-click, linear, time-decay and position-based. Compare them side by side.
Cross-device fingerprinting
Identify the same user across multiple devices through probabilistic fingerprinting. Privacy-respectful, no third-party cookies.
Analyze conversion paths
Visualize complete conversion paths: first contact, intermediate touchpoints and final conversion, channel by channel.
Attribution reports
Generate detailed reports by channel, campaign and period. Export to CSV or PDF for your marketing meetings.
Related products
Attribution
Understand which channel generated each conversion. 5 attribution models, fingerprint matching and WhatsApp tracking.
Campaigns
Distribute your links across 8 channels in one click. Automatic UTM, per-channel variants, source performance analytics.
Analytics
Track every click in real time. Sources, devices, geolocation, trends — actionable data to optimize your campaigns.
Ready to take action?
Talk to our team for a personalized demo. Data hosted 100% in Morocco.